About Agave Lab

We continually improve our skills and processes so we can create, build, and accelerate the most effective and pragmatic startups in Mexico and Latin America.

Process-driven for built-in quality

By using our curated, time-tested collection of tools, techniques, and processes, we consistently create companies and technologies that are scalable, well-architected, and that can form the foundation for future growth.

Pre-assembled teams trained to deliver quickly

Because we use our captive in-house product design and development teams, we can bring a product to market in a fraction of the time it would otherwise require. If we invest on Friday, we can have a full team working on the solution by Monday.

Higher profitability with less risk

By selecting market opportunities with an obvious pent-up demand, reducing the time to market, and lowering the risk of execution failure, our startups deliver profitability more quickly and reliably.

The Crew

Andy Kieffer

General Partner

Oversees the fund. Identifies new projects. Mentors startup executives. 25+ years of serial entrepreneurship - the last 8 of which were in México.

Fabian Gosselin


Provides strategic and operational guidance to portfolio startups and the fund. One of the founding partners of Alsea.

Isabel Martínez

Product Definition and Delivery

Works with portfolio companies to define the initial product feature set. Facilitates the process and teams to ensure an on-time, high-quality delivery. 10+ years in project management.

Freddy Domiguez


Cofounder of ComparaGuru, and current head of Expedia in LATAM

Courtney McColgan


Former Investment Analyst at Draper Fischer, VP Marketing of Cabify, currently the CEO of Runa

Alberto Pallares

Chief Technology Officer

Leads the internal Agave Lab development team and acts as a technical mentor to our portfolio companies.

The Team

We’ve assembled a team of developers, QA testers, designers, digital marketers, who are dedicated to the following core concepts:


We meticulously define our core goals, in terms of product and personal growth, and carefully monitor our progress towards them.


We look at things in terms of process definition, execution and retrospective. Just like a manufacturing company, each cycle iteration is an opportunity to review and improve the process for the next cycle.

Committed to success

We like coming to work and try to maintain a healthy life balance. When we find ourselves behind an urgent deadline, we dig in and get it done. However, we also look at the reasons that put us there so we can avoid crises in the future.